Auer Steel & Heating Co. Company History

Original Auer Location

Auer Steel & Heating Supply Co. is a full-service distributor of high quality indoor comfort products, featuring the Bryant, Carrier (Milwaukee only) and Payne brands of furnaces, air conditioners, humidifiers, air cleaners, heat & energy recovery ventilators, controls and other accessories.

The company began in 1940 in Milwaukee, when Don Curtes, Sr. founded the business on his philosophy of superior customer service. Now, over 65 years and two generations later, the Curtes family still owns and operates Auer Steel with the same valued-added service ideals.

During the late 1980's and early 1990's, Auer Steel opened three satellite branch operations to provide even better service to its customers. Although our Carrier/Bryant/Payne product lines are limited to Southeastern Wisconsin, we will gladly ship other products throughout the state.

May 1995 brought the expansion of Auer Steel to the Twin Cities of Minneapolis and St. Paul. From their current location, Auer Steel/Twin Cities serves customers in nearly all of Minnesota, eastern North Dakota and northwestern Wisconsin.

November 2004 brought us another opportunity for growth. Our acquisition of the Bryant distributor serving Appleton, Green Bay, Wausau, northeastern Wisconsin and western Upper Michigan allows us to bring our superior customer service to exciting new territory.

In September of 2010 Auer Steel vacated the New Hope location and moved into a modern newly remodeled 110,000 square facility in Plymouth Minnesota. 

Today, Auer Steel is a closely held corporation owned and operated by Don Curtes and his two sons Mike and Joe.  The Company’s growth and success has always depended upon a commitment to serve the customer.  Auer Steel has had and continues to have highly skilled, dedicated and motivated employees who have shared this same commitment.